PAID AND EARNED MEDIA
SEARCH ENGINE OPTIMIZATION
People today visit Google to gain knowledge about anything and everything. If your website
doesn’t rank well, then it’s likely that your website and business will lose traffic and potential
customers to competitors. Deploying a bespoke SEO strategy will drive a strong online
impression and this is where we come to help! Our team of experienced SEO experts with
exposure to various industries have been delivering program optimization to businesses
nationwide. We aim at attracting visitors to our partner websites that drive robust page, one
keyword growth and increased website traffic.
Our complete SEO strategies make certain that potential customers find our partners' website in while searching
results and bring in good traffic to the website.
PAY PER CLICK
The more opportunities today to reach your customers and prospects today are more than ever
before. Contemporarily, there’s more competition. Result pages and social media platforms are
flooded with content. Various blogs, videos, and graphics are published every single minute.
This information overload makes it harder than ever to induce your message ahead to those
who matter most.
Unless you employ paid search. Paid search campaigns allow you to focus on your audiences
(based on who they are, where they live, what their interests are, and more) and guarantee that
your message hits its mark.
SOCIAL MEDIA ADVERTISING
Social media as a tool rules the digital media marketing space today and to drive a brand's growth it is important that our content reaches the masses. In order to constantly grow, raise brand awareness, build a stong digital community which enables conversations around the brand and ensuring holistic recognition online, it is vital to take help of paid social media promotions. Our team of media planners analyses the brand's target audience, demographics, interests and runs campaigns to maximise the brand's reach, impressions and engagement.
There are different types of PPC ads, however, one amongst the foremost common types is the Google paid search ads. These ads show individuals things they are seeking online through searching on Google. This might be something from a mobile search (someone looking for "pizza close to me" on their phone) to an area service search (someone looking for a tooth doctor or an artisan in their area) to somebody buying a present ("Mother' Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
THIRD PARTY MEDIA
Stepping aside from owned media channels, to fuel growth and instill credibility in the eyes of the audience a brand also needs advocacy. This advocacy in the digital media scenario is driven by thrid party publishers and various set of stakeholders. Establishing a perfectly balanced paid media mix would definitely include content collaborations with well reputed publishers.This first of all brings in a humonguos avenue for growing a brand's reach and building confidence and belief since it comes out from an earned media channel.
Our media planning team makes sure that it researches and brings out the best suited media platforms for your brand as per industries, vertical specific knowledge and the right target audience. These associations also help in building a strong brand reputation
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the house . This includes billboards, wallscapes, and posters seen while "on the go;" it also includes place-based media seen in places like convenience stores, medical centers, salons, and other brick-and-mortar venues
Media buyers who have made out-of-home a neighborhood of their multichannel campaigns have found that doing so provides a crucial boost to their other channels, too. Research from Ocean NeuroScience found that “consumers are 48% more likely to click on a mobile ad after being exposed to an equivalent ad on an out-of-home ad first.”